Digital Marketing… Is it heading in the right direction?

Yes, digital marketing is an unbelievable way to reach a huge audience with much lower set up and spends as compared to the conventional marketing used for generations. It is need of the hour for sure and that reflects in every business gearing up to be digital ready.

When we read anything or talk about something digital; we land up discussing statistical figures more or less presented in eye catchy info graphics. These are used as tools to attract businesses to be digital ready by most from digital marketing industry. This works 9 out of 10 times as digital is fairly new and most business or brand owners still consider digital as a difficult and tech savvy form of marketing that can be performed by a selected few.

Where is the challenge?

Blossoming in today’s digital marketing world is a challenge as countless channels and messages compete for users attention, marketers are—more than ever—tasked with finding ways to rise above the noise and garner interest in their products or services.

What are the biggest roadblocks standing in a brands way?

It obviously is selecting the right partners to handle digital marketing. With the advent of this new marketing collateral opportunities have rained in the job market. There are short certificate courses on offer everywhere. New job seekers are cueing up to get certified and consequently a job.

The big question is “Do they qualify as marketing experts to handle your brand in this blossoming fraternity and bring back positive results to you?”

Obviously No! Marketing needs a good strategy, crystal clear objective, market understanding, competition analysis and so many other things. Yes Marketing Ps is traditional but they still work and have never failed.

Marketing needs experience!!!

Point to consider. What has actually changed in your business?

Objective… No!

Product… No!

Services… No!

Goal… No!

Business… Obviously No!!!

The only thing changed is the marketing platform. Then the question is how can your objective and strategy change in digital? Why should you look and talk different in digital? Being different in digital is crime that can slowly poison your brand and business.

To save your brand and business it is absolutely important to choose the right digital partners. Partners who have experience in marketing, who have a 360 approach towards an objective, who are promising enough to make you feel assured.

#GoDigital

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