The election campaigns for the 16th Loksabha are at the climax and both the colossal parties, Congress and the Bharatiya Janata Party are profoundly engaged in attacking and counter attacking their arch rivals.
The ruling party, UPA (Congress along with its allies) is focusing on their achievements wherein they have already chunked out these campaigns like Bharat Nirman I, II & III. This is now being followed by a campaign focusing on self help “Har haath shakti… Har haath tarakki…” (Power in every hand; progress for everyone) showcasing their star Rahul Gandhi.
TVC’s (Television commercials) using celebrities, actors and models are susceptible to popularity upheavals. Animated advertisements using animated characters on the other hand do not suffer from the above issues live TV advertisements face. As far as a character is concerned, its popularity can be timeless if timed properly.
Currently India is drooling in the Cricket flavor. The whole nation is obsessed with the ICC World T20 Championship being contested in Bangladesh where India is predicted as the most favorite to espouse the championship.
That’s not all… The world cup will be followed by the most watched and followed Indian Premiere League (IPL).
Will the T20 fever justify the UPA campaign is a million dollar question…!!!
Bharatiya Janata Party on the other hand has overcome this dilemma in a very innovative way. They have rolled out several simple digitally animated TVC’s based on anticipated corruption in Cricket and captioned it with “to stop corruption… Vote for Narendra Modi… The Party Patriarch promoted to be the next Prime Minister”.
These TVC’s are so adept to the current situation and the cricketing season while being made very creatively that it automatically attracts the common mans attention.
Animated TVC’s are not new to Indian Television and not being used first time during Cricketing T20 seasons… everybody is aware about the success of the Vodafone Zoo-Zoo’s.
I took a while from my schedule to write this as I sincerely wanted to thank and appreciate the creative team behind the BJP campaign…. Hats off Guys…!!!